Sports Sponsorship Consulting - Strategy, Negotiation and Activation from a Single Source
Using Sports Sponsorship Strategically Instead of Just Showing Presence
Sports sponsorship is far more than just logo placement or perimeter advertising. Used correctly, it strengthens brands, creates emotional loyalty and reaches target groups directly in the relevant environment.
We provide companies with comprehensive advice on sports sponsorship – from strategic alignment and contract negotiations to operational activation. Our goal: to structure sponsorship commitments in an economically sensible way and implement them effectively in terms of communication.
Our Sports Sponsorship Services
1. sponsoring and brand consulting
A clear strategy forms the basis for successful sports sponsorship.
- Analysis of the existing sponsorship portfolio
- Development of an individual sponsoring strategy
- Identification of suitable partners and measures
- Definition of economic and communicative objectives
- Integration into existing brand and communication strategies
This creates a sponsorship approach that suits the brand and enables measurable results.
2. activation of sponsoring services
Sponsoring only develops its effect through targeted activation.
- Development of individual activation concepts
- Implementation of measures on site and digitally
- Support with media and digital marketing
- Integration in social media, event and content strategies
We ensure that sponsorship is not only visible, but can be experienced.
3. negotiation of sponsorship agreements
Professional negotiations ensure economically viable partnerships.
- Preparing and conducting discussions with sponsoring partners
- Contract negotiations in the name and on the instructions of the client
- Preparation or review of offer and contract documents (no legal advice)
Our focus is on clear service definitions, fair conditions and transparent implementation.
4. management of sponsoring partnerships
Long-term partnerships require structured support.
- Ongoing coordination of existing sponsorship contracts
- Coordination of service calls and branding implementations
- Monitoring the contractually agreed services
- Close coordination with marketing and communications teams
In this way, every partnership remains strategically managed and operationally cleanly implemented.
5. supervision of sponsoring match days and sponsoring events
Match day is the moment of visibility – this is where professional implementation counts.
- Planning and preparation of activation measures
- Operational support for sponsorship match days
- Coordination of branding and presence measures
- Integration of content production, event technology or live elements
We ensure that sponsorship activities run smoothly on site and have their full impact.
Sports Sponsorship with Implementation Expertise
Our advice does not end with the concept. As media and content producers, we can directly implement activation measures, event formats, video content or media extensions. More details.
We combine strategy, negotiation and production – for sports sponsorship that is economically well thought-out and communicatively strong.
Get in touch now and take the first step towards your solution – we’re ready when you are.
