Recruiting Film for the Technical University of Nuremberg
How Our Recruitment Film Brings the Future of UTN to Life
How does a new university capture the attention of students across Europe? The Technical University of Nuremberg faced this challenge in promoting its new Master’s degree programmes continent-wide.
In response, we produced a recruitment film that inspires students and motivates them to apply – a video that engages and convinces young people to choose studying in Nuremberg.
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More InformationHow Our Recruitment Film Showcases the Future of UTN
How does a new university attract the attention of students? The Technical University of Nuremberg was faced with this task in order to make its new Master’s degree programs internationally known.
In response, we created a recruitment film that inspires students and motivates them to apply – a video that engages and convinces young people to choose studying in Nuremberg.
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Authentic Insights – Not Empty Words
Together with students and professors, we filmed on location at UTN, capturing the degree programme from multiple perspectives. The result is a recruitment video that presents personal, approachable, and inspiring stories, sparking interest in pursuing a Master’s degree in Nuremberg.
From Filming to Social Media Visibility
In addition to the main film, we also produced social media assets and took over the performance marketing campaign for maximum visibility. During the application period, we played the short videos via meta ads on Instagram – including project management, monitoring, optimization and reporting.
The result is a recruitment film that turns visibility and reach into applications, highlighting the crucial role video marketing plays in today’s marketing mix.
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Our Services
Video Production in Nuremberg
Concept & Shoot Planning
Together with UTN, we developed a video concept to suit the target group.
Video Production
Our team was on site at the UTN premises for two days of filming and shot the video.
Post-Production
For the completion of the film, we took care of the video editing, color grading and the soundtrack.
Social Media
To recruit interested students, we created cutouts and played them via meta ads on Instagram.