Radio

Morningshow Coaching & Conception

Make your morning show a success with our guidelines! 

Our
Morningshow
formula for success

Authenticity + relevance + laughs + innovation = More listeners

Our philosophy

Radio Coaching einer jungen Frau

Our approach

Every morning is a battle of ideas – and the show with the best entertainment wins.

Our guidelines

01

Strong identity

A clear value base and a positive image are crucial. You create a strong product personality through charitable campaigns and constantly increasing the entertainment value.

02

Topicality with a creative twist

A clear value base and a positive image are crucial. You create a strong product personality through charitable campaigns and constantly increasing the entertainment value.

03

Emotional attachment

Gripping and stirring topics are essential. Instead of just relying on short jokes, we focus on deep emotions that move the listener in the long term.

04

Listener integration

An interactive environment in which listeners can actively participate enriches the show. Encourage the inclusion of stories, jokes and ideas from listeners.

05

Surprise effects

Current topics have priority, but surprises and unpredictability also keep listeners interested. We recommend always breaking new ground and surprising listeners.

06

Uniqueness

We encourage uniqueness and the development of your own style that clearly stands out from the competition. Listeners should recognize your show as distinctive.

07

Listener recognition

Understanding who is listening at what time is fundamental. A well thought out Broadcast clock and a clear division of roles that respects the needs of the listeners are the key.

08

Spontaneity and unpredictability

Spontaneous, childlike and unpredictable elements make the show lively and interesting. We encourage the inclusion of unexpected moments and spontaneous interactions.

09

Opinion formation

A strong opinion and presence are important. Your shows should get listeners talking about you and the show and build a strong connection to the brand.

Element 2

Our guidelines

Our guidelines form the basis for success-oriented coaching. The focus is on differentiation and proximity to the target group.

Strong identity

A clear value base and a positive image are crucial. You create a strong product personality through charitable campaigns and constantly increasing the entertainment value.

Topicality with a creative twist

Successful morning shows should pick up on current topics and present them in a unique, creative way. Ideas and innovation make the difference.

Emotional attachment

Gripping and stirring topics are essential. Instead of just relying on short jokes, we focus on deep emotions that move the listener in the long term.

Listener integration

An interactive environment in which listeners can actively participate enriches the show. Encourage the inclusion of stories, jokes and ideas from listeners.

Surprise effects

Current topics have priority, but surprises and unpredictability also keep listeners interested. We recommend always breaking new ground and surprising listeners.

Uniqueness

We encourage uniqueness and the development of your own style that clearly stands out from the competition. Listeners should recognize your show as distinctive.

Listener recognition

Understanding who is listening at what time is fundamental. A well thought out Broadcast clock and a clear division of roles that respects the needs of the listeners are the key.

Spontaneity and unpredictability

Spontaneous, childlike and unpredictable elements make the show lively and interesting. We encourage the inclusion of unexpected moments and spontaneous interactions.

Opinion formation

A strong opinion and presence are important. Your shows should get listeners talking about you and the show and build a strong connection to the brand.

These principles guide our coaching and our concepts to make your morning show a success.

Our coach:
Flo Kerschner

Flo Kerschner has over 25 years of radio experience, including 17 years as a morning show host and 12 years as program director. His strength lies in developing radio personalities through direct and honest airchecks. He shows talent how to reach their full potential and gives them practical advice that can be implemented immediately.

Do you have any questions?
We are happy to answer.

Florian Kerschner

Head of Broadcast & Audio Solutions

Company

EMS
Experts Managed Services
Marienbergstraße 94
90411 Nuremberg

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