Radio Consulting – Preparing Morning Shows, Presenters & Stations for the Future
Why Radio Consulting Adds Real Value
Radio reaches people directly, and the morning show plays a central role in this. It’s where listener engagement is won, retention is secured, and an emotional connection to the brand is built.
With a clear strategy, authentic personalities, and creative content, you make sure your show stands out from the competition.
At the same time, we help broadcasters optimise their structures, use resources more efficiently, and successfully navigate the challenges of digital transformation.
Our Services
Morningshow Coaching & Conception
We develop individual concepts and guidelines for successful morning shows.
With the formula for success –
Authenticity + Relevance + Laughs + Innovation = More Listeners More Listeners
we make formats unique and unmistakable.
1.
Developing show DNA
2.
Topic selection & creative implementation
3.
Sharpen moderation style
4.
Positioning of the brand in the program
5.
Increase efficiency
Channel Consulting & Transformation
We support radio stations in modernising their processes and navigating digital transformation. Our approach combines syndicated shows, local relevance, and cloud-based workflows, allowing presenters to be active across multiple channels simultaneously. We optimise production, pre-production, and workflows to help teams work more efficiently and free up more time for creativity.
Analysis of existing structures & content
Strategic planning for digital and linear formats
Introduction of efficient workflows & pre-production techniques
Change management: turning employees into co-creators of change
Long-term support & best-practice updates
Aircheck & Presenter Development
We support young moderators and established personalities in building on their strengths and maximizing their impact in the program. Our approach is based on the three core tasks of a moderator:
- 1. sell music - convey enthusiasm, arouse passion
- 2. sell the brand - strengthen identity, convey values
- 3. sell yourself - show personality, create proximity to the audience
Target:
“The music has to be more fun with the presenter than without.” (John Mönninghoff)
Individual Coaching with a Roadmap
- Analysis & preparation of shipments or segments
- Evaluation & feedback with practical tips
- Development of a personal roadmap including recommendations for action
- Long-term support & strategic advice
Our Coach: Flo Kerschner
Flo Kerschner brings over 25 years of radio experience, including 17 years as a morning show host and 12 years as a program director. His strength is in developing radio personalities through direct and honest airchecks. He helps talent reach their full potential and provides practical advice that can be applied immediately.
Radio consulting with EMS
We offer more than just technology or theoretical advice. Each show is given an individual signature – unmistakable, authentic and tailored to the target group. With our combination of years of experience, practical airchecks and strategic coaching, we take presenters and formats to a new level and support radio stations sustainably and long-term on their path to success.
Reference
We advise Radio ENERGY on a strategic and conceptual level.
Get in Touch With Us!
Get in touch now and take the first step towards your solution – we’re ready when you are.
Florian Kerschner
Lead Audio, Sales & Campaign Management